Sandler Trade LLC Appoints Yasmine Rouaï as Global Trade Specialist to help “make trade really happen” with the Middle East and North Africa Region

Washington, D.C. – Sandler Trade LLC ( is very pleased to announce that Yasmine Rouaï has joined the firm as Global Trade Specialist with a regional concentration Middle East and North Africa (MENA).

This addition will further strengthen Sandler Trade LLC’s success in providing strategic trade advisory, analytical, and trade promotion services to companies, sector associations, embassies, small businesses and artisan groups around the globe, and especially in the MENA region. Yasmine has extensive personal and professional knowledge of trade and economic issues and the MENA region in particular.

Prior to joining Sandler Trade LLC, Yasmine was a consultant and operations analyst at the World Bank’s Social and Economic Development Group and Maghreb Department in the MENA Region for five years where she worked on economic development and trade issues affecting the MENA region. During her World Bank tenure, Yasmine’s work included:

  • Member of the research team for the 2009 World Bank MENA Development Report “From Privilege to Competition: Unlocking Private-Led Growth in the Middle East and North Africa”;
  • Contributor to reports on trade and foreign direct investment policies in the MENA region;
  • Contributor to the Tunisia Interim Strategy Note (ISN), which outlined the World Bank’s strategy in the country in the fluid and evolving context of Tunisia after the Arab Spring.

Yasmine’s knowledge and understanding of the region gives Sandler Trade LLC a unique perspective on how to help the companies and governments in the MENA region develop strategies to expand their exports, integrate their products into the global supply chain and find pathways to enter the U.S. marketplace.

Yasmine holds both a Master of Arts in International Commerce and Policy from George Mason University and a Master of Science in Finance from Johns Hopkins University. She received her Bachelor of Arts from George Washington University in International Affairs, with a concentration in Middle Eastern Studies.

Since joining Sandler Trade LLC, Yasmine has been able to utilize her knowledge in the region to expand existing projects in the MENA region as well as propose new opportunities to expand trade especially in the post-Arab Spring economies.

Yasmine an avid traveler and has been to the Middle East, Europe, South Asia, Central and South America. She has also lived in Algeria, France, and Spain and speaks French, Arabic, and Spanish. Her extensive travel and international experience makes her an asset to Sandler Trade LLC in their work to assist clients from all over the world.

When asked about her new position with the firm, Yasmine remarked:

“I am excited to be part of the Sandler Trade LLC team!

At the World Bank, I enjoyed learning, and making a contribution to the MENA region’s economic development goals. At Sandler Trade LLC, I have been able to specialize in trade issues as well as the practical aspects of commerce between emerging companies and the U.S. market. Despite my expertise in MENA, my work at Sandler Trade LLC has exposed me to other emerging countries. I have already been able to interact with clients from Thailand, Indonesia, Timor-Leste and Tunisia, just to name a few, on agricultural export policies, trade shows and many others.

Over the last month I have had a chance to work on numerous projects that are making trade happen for artisans, foreign governments as well as companies in emerging economies. Another facet of my work has also allowed me to learn about U.S. regulations, U.S. import programs and inspirational stories of how special import programs help developing countries improve their economies through trade. Down the line, I will be involved with many important trade initiatives and will share our progress!”


Yasmine Rouaï,

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